What should you do when you get the dreaded ‘tell me about a failure’ question during a job interview? How you answer can be very revealing. Luis von Ahn, Co-Founder and CEO of Duolingo, a language-learning platform with more than 500-million users, provides some insight in the following clip from his recent appearance on The Tim Ferris Show.
The conventional wisdom is to be positive during an interview, but sharing your failure shows your authenticity and that you can accept accountability. You should also explain what you learned from that failure to demonstrate your ability to learn from mistakes and your capacity for growth.
With the astronomical growth of remote work as a result of the Covid pandemic, you’re now competing for jobs on a global scale. That means it’s more important than ever for your resume to stand out with a strong marketing message that really calls out your personal brand (the value you bring to an organization and what makes you special). To accomplish this, you must go beyond legacy resumes and create a document that tells your story through your achievements, strengths, and illustrates what sets you apart. If this is something you struggle with, feel free to contact me for assistance. ~Linda
Love him or hate him (there seems to be no in between), Donald Trump’s rise to the Presidency can be attributed in large part to his use of social media. In sending out tweets, the President-Elect was able to control his message, going around traditional media, avoiding biases and inaccuracies to communicate directly with the people. In this way, he was able to market himself and his personal brand. When questioned about his twitter use on 60 Minutes, Trump said, “I find it tremendous. It’s a modern form of communication. There should be nothing you should be ashamed of. It’s — it’s where it’s at.”
They don’t agree on much, but billionaire businessman, Dallas Maverick’s Owner and “Shark Tank” star, Mark Cuban also thinks it’s where it’s at. He too, is a prolific tweeter. During an interview with Business Insider, Cuban remarked that it’s the ease in which he can get his message out that’s so appealing about Twitter.
So you have two billionaires who have cultivated mega personal brands squaring off on social media. What does that mean to you? As a modern day executive looking to advance in your career, it’s a lesson in self-promotion and marketing. To establish yourself as a subject matter expert, savvy in today’s communication and marketing techniques, you need to be putting yourself out there, controlling your message and broadcasting your brand.