At The Imagemakers, Ink!, two of  the services that we’ve embraced in order to give our clients an additional advantage in today’s job market are social media and technology.

If you look around, you’ll see that most “resume” companies don’t and can’t do this because frankly, they just don’t have any expertise in these areas. It’s why we consider ourselves to be much more of a full-service, personal marketing firm rather than “just” resume writers.

We offer so much more than resumes because we know that a great resume or bio is just one piece of a much more complex puzzle when it comes to finding a new position, especially at the professional and executive levels.

With that in mind, I’m going to offer a couple of reasons why we believe having an on-line or web-based resume (just one of our “technology” offerings) can make your search more productive and even easier, oftentimes leading to your finding a new position faster than would otherwise be the case.

1. In a word, “simplicity”. By simply sending a link in an email, text or chat (or from anywhere else you post the link) your resume or bio is instantly available to be viewed on any device with a web browser.  Of course, this now gives you access far beyond the computer world and into the growing tablet and smartphone universe.

What this means is that potential employers can read your resume as they wait for their flights at the airport without “needing” a computer to do it. Their iPhone or iPad will do just fine for finding out that you’re the perfect fit for that position they’ve been trying to fill.

2. The language of the web. While this may be a little crossover with number one, I can’t stress enough that your web-based resume will be specifically formatted with the “language” of the web. Good old HTML. What this means is that any decision maker viewing your resume/bio doesn’t need MS Word, doesn’t need a PDF reader, doesn’t need Flash or any other proprietary format to learn about you and your qualifications.

This is critical because the web browser is, by far, the most ubiquitous way to view information these days and your resume or bio should have the advantage of being able to be viewed in one. Anyway, hopefully you’ll find the case for a web-based resume compelling as you sit there reading this…in your web browser!