Love him or hate him (there seems to be no in between), Donald Trump’s rise to the Presidency can be attributed in large part to his use of social media. In sending out tweets, the President-Elect was able to control his message, going around traditional media, avoiding biases and inaccuracies to communicate directly with the people. In this way, he was able to market himself and his personal brand. When questioned about his twitter use on 60 Minutes, Trump said, “I find it tremendous. It’s a modern form of communication. There should be nothing you should be ashamed of. It’s — it’s where it’s at.”
They don’t agree on much, but billionaire businessman, Dallas Maverick’s Owner and “Shark Tank” star, Mark Cuban also thinks it’s where it’s at. He too, is a prolific tweeter. During an interview with Business Insider, Cuban remarked that it’s the ease in which he can get his message out that’s so appealing about Twitter.
So you have two billionaires who have cultivated mega personal brands squaring off on social media. What does that mean to you? As a modern day executive looking to advance in your career, it’s a lesson in self-promotion and marketing. To establish yourself as a subject matter expert, savvy in today’s communication and marketing techniques, you need to be putting yourself out there, controlling your message and broadcasting your brand.
I recently read a Wall Street Journal Blog, Want to Be CEO? What’s Your BMI? The blog cites new research suggesting “that a few extra pounds or a slightly larger waistline affects an executive’s perceived leadership ability as well as stamina on the job.” Which begs the question, if your body-mass-index is having an impact on your perceived ability when you already hold the position, what kind of impact is it having when you’re looking to make a move?
According to Ana Dutra, the CEO of Korn/Ferry Leadership and Talent Consulting, there is a new fitness imperative for executives. It used to be expected that they spend every waking hour on business, but now being fit and exercising is factoring into the executive equation.
Right or wrong, your appearance does play a significant role in the job search process. Because it takes only a matter of seconds to make a first impression, you’re expected to “suit up” and look your best for job interviews. What does that mean if you’re overweight? According to Amanda Sanders, a New York-based image consultant, excess weight can convey weakness or a “lack of control.”
This means an executive who is looking for a new challenge needs not only to demonstrate their ability to achieve significant ROI and to be thought leaders with superior IQs, they also have to go the extra mile (so to speak) to achieve a low BMI.
Now if you’re approaching a job search, in addition to shaping up your resume and executive biography, you might also consider approaching a gym. While content is king in your marketing materials, perception is reality when meeting someone in person.