Billionaire Bandying: Broadcasting Brand


Love him or hate him (there seems to be no in between), Donald Trump’s rise to the Presidency can be attributed in large part to his use of social media. In sending out tweets, the President-Elect was able to control his message, going around traditional media, avoiding biases and inaccuracies to communicate directly with the people. In this way, he was able to market himself and his personal brand. When questioned about his twitter use on 60 Minutes, Trump said, “I find it tremendous. It’s a modern form of communication. There should be nothing you should be ashamed of. It’s — it’s where it’s at.”

They don’t agree on much, but billionaire businessman, Dallas Maverick’s Owner and “Shark Tank” star, Mark Cuban also thinks it’s where it’s at. He too, is a prolific tweeter. During an interview with Business Insider, Cuban remarked that it’s the ease in which he can get his message out that’s so appealing about Twitter.

So you have two billionaires who have cultivated mega personal brands squaring off on social media. What does that mean to you? As a modern day executive looking to advance in your career, it’s a lesson in self-promotion and marketing. To establish yourself as a subject matter expert, savvy in today’s communication and marketing techniques, you need to be putting yourself out there, controlling your message and broadcasting your brand.


Resumes the Way of the Dinosaur? Not in this Century!

DinosaurI recently read a blog post that suggested resumes may soon be a relic of the past. In the Forbes post, 2013: The Year of Social HR, the author points to trends indicating your Internet presence will be more important than your resume. The article states that “before you’re interviewed by a potential employer, expect the recruiting manager or hiring manager to check out one or more of the following sources about you: 1) the top ten searches on your name on either Google or Bing, 2) the number of Twitter followers you have and last time you tweeted, 3) the size and quality of your LinkedIn community, 4) the number and quality of recommendations you have on LinkedIn and 5) your Klout score.”

This begs the question of how you received the interest of the potential employer in the first place. Might it have been a resume? I certainly agree that a LinkedIn profile and online Web Portfolio can complement the traditional resume, but you’ll still need to tell a compelling story about your experience and expertise in the content of those online tools, especially at the executive and upper professional levels. How many executives are spending hours on social media, generating a following through entertaining tweets. And if they are, would your really want them running your operations?

I can see a strong social media presence being important for someone in marketing or advertising, but don’t you want your executives to be spending their time contributing to bottom line growth, running the company or their division? Even if you’re fresh out of college and just starting your career, do you really believe a 140 character tweet will get you in front of a hiring manager? And whether social media will completely replace traditional marketing as far as yielding ROI is not even up for debate at this point, it doesn’t and probably never will. Social media is just another arrow in the quiver of marketing managers.

Remember in the mid to late 90’s when there were dire predictions of Apple’s demise? The last time I checked, it remains an industry leading, technology powerhouse and has not gone the way of the dinosaurs. So too will resumes, in some form or another (LinkedIn, Web Portfolio’s, Online Resumes), always be with us. There’s no better way to share you skills and expertise.


New Year, New Job: 3 Steps to Achieve Your Resolution

Careers 2013Among the most common New Year’s resolutions, besides losing weight, getting into shape and spending less money is finding a new job. This is true for both employed as well as those currently unemployed. In fact, according to a survey of 2,250 U.S. adults conducted by Glassdoor, one in three employees plan to look for a new job in 2013.

As we all know, while important, it takes more than resolve to achieve your goals; it takes a plan. The following are the first three steps you should be taking toward achieving your career resolution:

Step 1: Set Your Sights on a Target.

It’s important to begin with the end in mind. Without a destination it’s difficult to map a route. The same is true in a career transition. In what has become a very competitive job market it’s essential to first have a goal in mind and then create a compelling, consistent communication strategy and marketing message that conveys your personal brand and value proposition as it relates to that goal.

Step 2: Get Your Resume In Order.

With your goal in mind, update your resume. Remember resumes need to be targeted towards the position you’re seeking. It should include a scintillating marketing statement, your outstanding business achievements (quantified when possible), of course your career history in reverse chronological order and your education.

Step 3: Update Your LinkedIn Profile.

LinkedIn continues to dominate as one of the most effective tools in a career transition. Having a captivating LinkedIn profile can mean the difference between a fast, efficient job search or a long, drawn out campaign. Not only do recruiters and hiring managers mine for candidates on LinkedIn, it’s the most useful tool to target companies in which you have an interest and to improve your network exponentially.

As Chinese philosopher Lao-tzu said, “a journey of a thousand miles begins with a single step.” Here are three steps that will get you started on your new path and a new position that could be a thousand times better than your last. But, if you really want to fast track your journey, hiring an expert in career transition could be the best and most important step you take.