LinkedIn recently introduced a new feature on its site, one-click skills and expertise endorsements. Now you can go to a friend or colleague’s profile find the skills and expertise area and click on a listed skill (or even add some skills or other areas of expertise that aren’t yet listed). This new feature makes it very easy to endorse your connection on LinkedIn. Think of it as LinkedIn’s version of a Facebook “Like”.

This is very different from a recommendation on LinkedIn. A recommendation requires that your connection actually sit down and take the time and energy to write a thoughtful and articulate testimonial regarding your work and performance. For a recruiter or decision-maker reviewing a job candidate’s profile, the recommendations can give additional insight into a prospective candidate’s background.

The ease of the one-click skills endorsement begs the question of how much weight someone reading the profile will give to these “likes” on LinkedIn. To me, gathering these endorsements is reminiscent of Valentine’s Day back in elementary school. Do you remember (I know, for some of us this goes back a little ways) running home with your little cardboard box filled with Valentine’s and counting and comparing with your friends how many Valentine’s you’d received. Most with “Roses are red, violets are blue . . .” not exactly the quality love notes we come to expect as adults from a single special admirer.

Which brings me to my point, quantity versus quality. Are we just becoming a one-click “Like” world and moving away from quality assessments that actually add value and insight into a person’s background and capabilities. I’d love to hear from recruiters and HR professionals on their feelings regarding the new one-click endorsements and how much they will impact their decisions in contacting potential candidates.